Stakeholder communication

Employees, cruise ships, transshipment and shipping companies, residents, Zaanstad, Amsterdam. These are just a few examples from the list of 73 target groups of Port of Amsterdam.

Creating a single story that resonates with so many stakeholders is no easy task.

First, we organised the 73 target groups into nine stakeholder groups. Then we developed a core message for each stakeholder. We created a content matrix, developed a ‘Green Brand Book’ for employees, filled the communications calendar with content, and presto… we had a solid basis for grip.

From here, Port of Amsterdam’s stories now find their way to the eyes and ears of interested residents, civil servants, customers and passengers. What’s more, each target group is able to navigate the Port of Amsterdam website with ease.

Since our partnership began, Port of Amsterdam’s reputation scores have improved substantially. And this is only the beginning…

“ We worked closely with NR6 in developing our stakeholder communication strategy. NR6 translated the strategy into content and tools. They upgraded our visual identity and helped establish our digital platform. How erratic the process was, Paul and his team always succeeded in creating products that hit the mark, with a sense of humour and wit. We are happy to have them as our partner. ”

Bart Sikking

Head of Communication at Port of Amsterdam

STAKEHOLDER GROUPS

Instead of 73 target groups at the start of our partnership.

124

MEANS OF COMMUNICATION

Content strategy, visual identity, brand guide, image database, digital platform, Uitmarkt, annual reports, internal communication, strategic plans, animations, films, SAIL.

YEAR PARTNERSHIP

A UNIFIED STORY

To ensure we covered every possible angle, the new communication strategy was developed together with 15 stakeholders. We upgraded the brand guide and logo, and developed a tone of voice. We also created a brand book for all employees. Now everyone knows what we communicate, to whom, in what ways and why.

A UNIFIED STORY

STRATEGY 2021

We also contributed to the development of Port of Amsterdam's strategic plan for 2021 entitled 'Koers naar de Amsterdam Metropolitan Port'. Complex matters, such as the circular economy, bio-based fuels and the energy transition, were made understandable and inspiring through visuals and brand-specific language so that the message could be shared with others.

STRATEGY 2021

EASE OF NAVIGATION

For captains of inland vessels, it is important to know where waste collection points, shore power outlets and drinking water tap points are located. We created shortcuts on the website to provide these stakeholders with quick access to this information. For other stakeholders, we ensured shortcuts to other features were included. The resulting product, portofamsterdam.com, is an attractive, user-friendly website for all visitors.

THE PORT OF THE PEOPLE OF AMSTERDAM

Port of Amsterdam is changing. It is developing from a traditional port into ‘the city's sustainable battery'. A place where solar and wind energy is generated. Where the city's waste is reused, and where a company is housed that makes outdoor benches and electric scooters with a frame constructed of hemp fibres, flax fibres, and organic resin. Many people in Amsterdam are unaware of this. So at the Uitmarkt, the official opening event of the new cultural season, we took to the stage to show what makes Port of Amsterdam so special, namely, partnership, innovation and collaboration. We let visitors charge their phones with wind generated power and collected urine from toilets: the recovered phosphate can be used for fertilisation.

THE PORT OF THE PEOPLE OF AMSTERDAM

DO YOU CHOOSE SUCCES?

Contact Paul to discuss how we can be of service to you.

+31 6 53 38 86 57 paul@nr6.nl

Stakeholder communication

STAKEHOLDER GROUPS

MEANS OF COMMUNICATION

YEAR PARTNERSHIP

A UNIFIED STORY

A UNIFIED STORY

A UNIFIED STORY

A UNIFIED STORY

STRATEGY 2021

STRATEGY 2021

EASE OF NAVIGATION

THE PORT OF THE PEOPLE OF AMSTERDAM

THE PORT OF THE PEOPLE OF AMSTERDAM

DO YOU CHOOSE SUCCES?

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ANICURA

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