Stakeholder communication

As one of the world’s leading players in the ingredients market, Cargill has many different stakeholders. To maximise effectiveness, it is important to tailor the brand story and core message to the context and domain of each stakeholder.

Innovation is what drives Cargill. To communicate this message, we found an innovative way to present Cargill to customers and business relations at the international Food Ingredients Europe exhibition, filmed Cargill’s sustainable seaweed plant in Madagascar using 360-degree cameras for a new way of storytelling, and organised a brand shower during the Leadership Summit for colleagues from around the world.

And we also released a new online video to encourage interaction between colleagues.

“ NR6 provides our EMEA Marketing Communications team with a fresh outside-in perspective. Together, we develop a wide range of marketing communication solutions for various stakeholders each year. We're always happy with the end result and can rely on NR6 to carry out any project smoothly and efficiently. My corporate communications team also hired NR6 to design a communication strategy for our most important leadership event. Need I say more? ”

René Berendse

Marketing Communications Manager EMEA at Cargill

STAKEHOLDER GROUPS

MEANS OF COMMUNICATION

Branding, films, presentations, fair concepts, live events, a virtual lab.

YEAR PARTNERSHIP

INNOVATION AT FIE PARIS

Innovation is what drives Cargill. NR6 created and installed a virtual lab named the Cargill Innovation Hub at the world’s leading food and beverage ingredients platform in Paris, the Fi Europe & Ni trade show. On 24 screens in a 360-degree setting, visitors were able to see people working on prototypes of flavours and ingredients in a laboratory in Belgium. The videos put visitors right in the middle of the Cargill team for a truly tantalising sensory experience.

LEADERSHIP SUMMIT

NR6 was asked to turn the Muziekgebouw aan ’t IJ into an audiovisual spectacle for 270 management and board members. For this purpose, we created content such as presentations, signage and videos. The result? An intensive brand shower, bringing together and empowering executives from all over the world.

LEADERSHIP SUMMIT

FIE FRANKFURT

FIE 2017 was all about the human dimension. To make sure Cargill was the undisputed eye-catcher at the trade fair, we helped give Cargill a streetwise market look, complete with a Mediterranean-style square for networking. Of course, innovation was key. So we filmed Cargill's sustainable seaweed cultivation efforts in Madagascar using 360-degree cameras and drones. In a special VR cave, visitors were transported to the Madagascar seaweed plant. Talk about innovation!

360° VIDEO MADAGASKAR

Red seaweed is a natural source of carrageenan, a key ingredient in many processed foods. Cargill has for many years been working with farmers who cultivate red seaweed in Madagascar, and wants to continue to do so in the future. Therefore, supporting and investing in local source communities is a key focus. How can we get this message across in a smart and attractive way? With 8K, 360-degree cameras, of course!

360° VIDEO MADAGASKAR

DO YOU CHOOSE SUCCES?

Contact Paul to discuss how we can be of service to you.

+31 6 53 38 86 57 paul@nr6.nl

Stakeholder communication

STAKEHOLDER GROUPS

MEANS OF COMMUNICATION

YEAR PARTNERSHIP

INNOVATION AT FIE PARIS

LEADERSHIP SUMMIT

LEADERSHIP SUMMIT

LEADERSHIP SUMMIT

LEADERSHIP SUMMIT

LEADERSHIP SUMMIT

FIE FRANKFURT

360° VIDEO MADAGASKAR

360° VIDEO MADAGASKAR

360° VIDEO MADAGASKAR

DO YOU CHOOSE SUCCES?

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