René BerendseMarketing Communications Manager EMEA at Cargill
As one of the world’s leading players in the ingredients market, Cargill has many different stakeholders. To maximise effectiveness, it is important to tailor the brand story and core message to the context and domain of each stakeholder.
Innovation is what drives Cargill. To communicate this message, we found an innovative way to present Cargill to customers and business relations at the international Food Ingredients Europe exhibition, filmed Cargill’s sustainable seaweed plant in Madagascar using 360-degree cameras for a new way of storytelling, and organised a brand shower during the Leadership Summit for colleagues from around the world.
And we also released a new online video to encourage interaction between colleagues.