Huub DeterdCEO Domus Magnus
It’s fantastic to be one of the first to come up with a premium proposition. But in our increasingly privatised healthcare system, similar initiatives are shooting up everywhere. Before launching a new communication strategy, it can be useful to re-examine what sets you apart from your competitors.
For market leader Domus Magnum, we organised four intensive work sessions to go back to basics and formulate the essence of the brand.
The best way for seniors to live comfortably as they age is to live in a place that feels like home. This promise does justice to the high-quality care provided by Domus Magnus as well as the unique location of the care homes.