Lilian DoetsMarketing Manager AniCura
As Europe’s leading provider of animal care, AniCura’s ambition is to make the best veterinary medicine possible by guaranteeing the highest quality and sharing their knowledge. With over 2.5 million patients a year and 2,000 vets and specialists, they are well on their way.
Research shows that pet owners are not always aware of the quality difference between veterinarians and clinics. We have set up a PR strategy to bring this to their attention.
We established a pet panel, developed a puppy check, received media attention with campaigns such as “the dental check”, and organized a number of other events.
- PR strategy
- Campaign development
- Local and national press releases
- Media approach
- Event organization and guidance