PR strategy

As Europe’s leading provider of animal care, AniCura’s ambition is to make the best veterinary medicine possible by guaranteeing the highest quality and sharing their knowledge. With over 2.5 million patients a year and 2,000 vets and specialists, they are well on their way.

Research shows that pet owners are not always aware of the quality difference between veterinarians and clinics. We have set up a PR strategy to bring this to their attention.
We established a pet panel, developed a puppy check, received media attention with campaigns such as “the dental check”, and organized a number of other events.

Activities

PR strategy
Campaign development
Local and national press releases
Media approach
Event organization and guidance

“ Fleur and her enthusiastic team threw themselves into the topic. Together with our dental professional they shed light on many interesting facts and insights. And the ample media attention paid off—pet dental care was discussed in newspapers, on websites and on the radio, both nationally and locally. ”

Lilian Doets

Marketing Manager AniCura

18

PUBLICATIONS

Web and print

3

INTERVIEWS

Radio interviews

1

MAIN OBJECTIVE

Better pet teeth!

We developed a campaign for cleaning pet teeth. The campaign included press releases, articles and blogs about brushing the teeth of dogs and cats. We made instructional videos targeting pet owners, (dog) breed clubs and breeders. We also prepared briefings and content for AniCura’s digital communication channels. As a fun kick-off to the campaign, we organized a dental check in Vondelpark, where an AniCura vet checked the teeth of passing dogs for free.

DO YOU CHOOSE SUCCES?

Contact Paul to discuss how we can be of service to you.

+31 6 53 38 86 57 paul@nr6.nl

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PR strategy

PUBLICATIONS

INTERVIEWS

MAIN OBJECTIVE

DO YOU CHOOSE SUCCES?

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