PR strategy

As Europe’s leading provider of animal care, AniCura’s ambition is to make the best veterinary medicine possible by guaranteeing the highest quality and sharing their knowledge. With over 2.5 million patients a year and 2,000 vets and specialists, they are well on their way.

Research shows that pet owners are not always aware of the quality difference between veterinarians and clinics. We have set up a PR strategy to bring this to their attention.
We established a pet panel, developed a puppy check, received media attention with campaigns such as “the dental check”, and organized a number of other events.

Activities

  • PR strategy
  • Campaign development
  • Local and national press releases
  • Media approach
  • Event organization and guidance

Fleur and her enthusiastic team threw themselves into the topic. Together with our dental professional they shed light on many interesting facts and insights. And the ample media attention paid off—pet dental care was discussed in newspapers, on websites and on the radio, both nationally and locally.
Lilian Doets, Marketing Manager AniCura

Lilian Doets

Marketing Manager AniCura
18

PUBLICATIONS

Web and print
3

INTERVIEWS

Radio interviews
1

MAIN OBJECTIVE

Better pet teeth!
Paul Arts

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Contact Paul to discuss how we can be of service to you.

+31 6 53 38 86 57   paul@nr6.nl

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